The Women of ADVANTUM: Shaping the Future of Caribbean Logistics Technology
Women are shaping the future of technology and innovation. At ADVANTUM, that influence has been central to our evolution over 45 years as a leader in technology and business intelligence software for the Caribbean’s shipping and logistics industry.
Across the organisation, women are contributing to solutions that directly shape how ADVANTUM improves efficiency and decision-making across the region.
Leadership Through Diverse Perspectives
CEO Dr. Frances Yeo reflects on what leadership in tech demands: “Leading both technical and non-technical teams has shown me the value of different perspectives in driving innovation and growth. Bringing diverse ideas together allows us to build stronger teams and deliver more impactful solutions.”
Leadership Through Diverse Perspectives
Head of Market Development, Tsahai Morgan points to the link between technology and real-world needs: “What I value most about working in tech is the constant evolution and the endless possibilities. Being able to translate customer challenges into solutions makes the work both dynamic and deeply rewarding.”
Turning Challenges into Solutions
Software Architect Donna-Marie Anderson reflects on what drew her in: “I was led into technology by a desire to understand the ‘magic’ behind video games. This curiosity, along with my love for Mathematics, steered me to study Computer Science. Technology is constantly changing, but at its core is a series of instructions, and once you learn to bring them together, you can create something meaningful.”
Inspiring the Next Generation of Women in Tech
For Software Developer Kimberly Soares, that spark started early: “Watching my father build computers sparked my curiosity. I’ve come to appreciate how diverse and fast-moving the tech industry is, and it’s rewarding to be part of something that improves how we live and work. For young girls, go for it; you won’t regret it. There’s space for you here.”
As we mark the International Day of Women in ICT, ADVANTUM continues to demonstrate that empowering women to lead, contribute, and innovate, drives progress across the industry.
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Originally published in the Jamaica Observer, April 26, 2026.